Ankara is highly popular among wedding guests from younger generations due to its more modern style and relatively inexpensive pricing. It’s even made a splash in mainstream western fashion, with catwalk models showing off the beautiful West African designs. At West African weddings where Ankara is used, it is usually the role of the bride to select the fabric: guests can then obtain their material and have it made into garments to suit them. This element of customisation makes each Ankara garment truly unique and expressive. Ankara wedding clothes also tend to be very bright and colourful, lending an additional vibrancy to any celebration they’re used in.